Week 7 Reading Reflection

One thing that I found surprising was when he said the "Catfight Campaign" by Miller Lite wasn't as effective as the one where they mentioned they have lower carbs than alternative drinks. We usually think the flashy advertisements are the ones that boost sales rather than the actual logical ones but I guess this proves that wrong. I guess people care less about funny advertisements and really do want to know if there's going to be any real benefit to them.
A part that was confusing to me was when he talked about the Gravity of Decision Spectrum. He could go on forever about how a razor company segmented its market and that was only on the shallow end of the spectrum. It's just amazing how in depth these companies go into figuring out how to best market their ideas. It's extremely confusing and there is so much that one has to take into account in order to get the right answer.
The first question I would like to ask would be what characteristic he finds to be the most effective when segmenting customers. Maybe there's a certain quality that shows how a market is going to respond better than others. Another question I would like to ask him would be if he ever notices subliminal messaging in the market. I've learned about it in psychology classes and always found it pretty interesting. I wonder if he ever notices it or sees it first hand as a market expert.
I did find one thing that I disagreed with in this article. They mentioned how characteristics like "age, sex, education, and income" are no longer enough to come up with a marketing strategy. I'm sure there are better characteristics that you can go deeper into but I think these characteristics are still pretty relevant. They probably give a good idea of the customer that's most likely going to buy your product.